Image management

Every business uses more images today than just five years ago. But most of those images blur together in a sea of mediocrity, overwhelmed by too much choice and no clear direction.

Across every company, more and more employees are grabbing images to use in their marketing communications, sales presentations, intranet pages or somewhere else – not sure where they came from, whether they’re usable (both from a legal and branding perspective), or where to keep them afterwards.

We’ve worked with companies on everything that touches pictures: defining a picture language for their brand, staff training workshops, image database management and keywording, image sourcing, picture research and licensing negotiations.

There’s no doubt that having the right images, in the right place, at the right time, will support your brand messages and help your business stand out from the competition.  But getting control over it is often one of those “rainy day” projects or nice-to-haves, which is not a problem until it becomes a problem. If you’re responsible for your company’s brand, and already have all those pictures under control, congratulations! But if you think you might need help in any way, get in touch.